COOL HUNTING /
FLORALS

Florals

STYLE
The White Line Fragrance Collection by Odin New York
Though Odin New York is often touted as a men's lifestyle boutique, the brand is inching toward the androgynous. This is especially apparent in the cult following of its fragrances, which have developed a unisex fan base despite most often landing...
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Wood and Flower Soaps
Brooklyn floral and garden design firm Fox Fodder Farm may be city-based, but they've got their two signature scents, wood and flower, down pat. Organic soaps are hand-poured containing palm and olive oils, with walnut powder and white willow bark...
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Micro Floral Ball Cap
Many a summer lover's go-to capmaker, FairEnds presents a soft micro floral style with a pattern that's aptly called "Head in the Garden." Flowers in your hair, flowers everywhere—but only with a close look.
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Sir Elton John Woodside Garden Candle
This candle is about as close as most will ever come to taking a sniff inside Sir Elton John's Woodside gardens. The floral fragrance was inspired by the botanical arrangements kept in his gardens in Old Windsor, England. The scent is lush and sophisticated...
STYLE
Strathcona Stockings
Originally conceived in "a little-known town situated between the the forest and the ocean," Strathcona Stockings are at once a reflection of this ethereal Canadian landscape and founder Ryley O'Byrne's distinct artistic vision. A graduate of Central...
STYLE
Cold Spring Apothecary
Cold Spring Apothecary founder Stacey Dugliss-Wesselman cultivated a special knack for ingenuity during her childhood in the Catskills, where the closest store was 45 minutes away. Later, as a hair stylist in Brooklyn, with a background in both cosmetology...
STYLE
Laura Ashley for People Tree
Led by '90s revivalism, a particular floral trend has proliferated on runways these past few seasons, many directly inspired by the fabrics of heritage brand Laura Ashley and its English garden-feeling flower prints. Thanks to a collaboration with...