COOL HUNTING /
CUSTOM

Custom

DESIGN
3sixteen + Herman Miller
LES-based raw denim fiends 3sixteen advocate skilled craftsmanship and longevity—which is why they often post photos of their customers' faded, worn-in jeans after years of use. Thus, their special collaboration with design manufacturer Herman...
STYLE
Customized Made-in-USA Shirts by Ratio
Off-the-rack is so passé. Denver-based Ratio Clothing offers quality custom-made shirts at a fair price, all the while keeping manufacturing in a North Carolina factory—a union shop where employees earn a living wage. Fill out a brief survey to...
BAGS_TRAVEL_GEAR
HANDMADE
Personalized Camera Strap
DSLRs are all looking alike these days, so help yours stand out with Viveo’s personalized camera straps. Made from simple, hand-cut strips of leather, the straps can be embellished with a hot-stamped name tag of its owner. Viveo’s camera straps come...
HANDMADE
SPORTS_OUTDOORS
Personalized Penny Skateboard
Saltwater Planks has taken a more natural approach to the popular Penny skateboard by swapping out its plastic deck for one made from solid maple. With either black or white trucks, the board can be personalized to any rider with a custom engraving...
CLOTHING_ACCESSORIES
Personalized Ball Caps
Californian brand FairEnds never strays far from a tasteful pattern or colorway, and their simple, logo-less Ball Caps are the perfect canvas for a little customization. Each six-panel cap comes with a nylon webbing closure for easy adjustability...
HANDMADE
SPORTS_OUTDOORS
CULTURE
Hand-Painted Bike Helmets
NYC's Danielle Baskin designs and paints landscapes, video game throwbacks, educational charts and even internet memes and emojis through her one-woman company, Inkwell Helmets, proving the slightly dorky safety precaution is just as fun and customizable...
STYLE
Laurie Lee Custom Leather
As a statement leather jacket that's more personable than something straight off the rack, London-based Laurie Lee's one-of-a-kind pieces are an enticing option. She transforms quality vintage leather jackets found in secondhand stores and paints...
DESIGN
Union Surfboards
Founded by Chris Williams and Jeff Schroeder, Union Surfboards is a small custom board company based in Brooklyn, NY. Focused on making unique boards that are specifically crafted to each individual, Union Surfboards aims to make sure each customer...
DESIGN
Officine Mermaid's Custom Ducati Scrambler
Though it opened in 2009, we first stumbled upon Officine Mermaid in 2013 while exploring Milan between appointments during Design Week. Located in the Motoquartiere—an intersection of streets lined with motorcycle part shops, vintage clothing stores...
DESIGN
Cool Hunting Video: Icon Derelict
A few years ago, we profiled the ICON 4X4 Bronco on a trip to Los Angeles. For our Rare Discoveries Series with The Macallan, we returned to Jonathan Ward's exceptional shop to explore the journey of one of his newer projects: the Derelict Series...
DESIGN
Doctor Zhou's Body Memory
Doctor Yi Zhou is a rather peculiar doctor: in her pop-up Body Memory clinics, she receives patients in order to cast their fingers, noses, ears, breasts and even belly buttons. Before the procedure, each patient is invited to fill in a clinical...
STYLE
Custom Women's Shirts by Double R
In the world of menswear, customization and tailoring are commonplace. Yet, when looking for bespoke women’s wear, it is hard to find a designer that doesn’t fall within the prohibitively expensive category of couture. This is where Double R, a new...
ART
501_1000
WEDDINGS
PAPER_GOODS
KIDS_PETS
HOME_OFFICE
HANDMADE
ART_PRINTS_PAPER_GOODS
FURNITURE_DECOR
Custom Geometric Portrait
Commission a custom geometric portrait from Los Angeles-based designer and illustrator Allison Kunath, who started making freehand geometric portraits of famous icons a few years ago, abstracting the faces of Maya Angelou and Frida Kahlo among others...
ELECTRONICS
OVER_1000
WEDDINGS
KITCHEN_FOOD_SPIRITS
HOME_OFFICE
HANDMADE
ELECTRONICS_APPLIANCES
FOOD_DRINK
FURNITURE_DECOR
Custom Single Group Espresso Machine
With a name like Slayer, you know the Single Group Espresso Machine, a compact version of the original, isn't messing around. This is a sophisticated mechanism for better coffee and also a labor of love by its makers, who created a customizable fantasy...
ELECTRONICS
OVER_1000
TRAVEL
SPORTS_OUTDOORS
LIMITED_EDITION
HANDMADE
GREEN
Macallan's Custom ICON E-Flyer
The Macallan's custom ICON E-Flyer puts a ruby-red shine on a retro gem. Inspired by WWI-era board racers, the custom electric cycle is made in California, and runs for 35 miles before needing a new charge. Caramel leather and brass and copper accents...
CLOTHING_SHOES_ACCESSORIES
OVER_1000
LIMITED_EDITION
HANDMADE
CLOTHING_ACCESSORIES
Custom Scabal Fabric Coat
When winter sets in, enduring the ensuing months in a coat that fits like an ace and looks like a million bucks certainly helps ease the doldrums. Nigel Curtiss' custom wool and cashmere coat in Scabal fabric—a textile company whose history dates back...
ELECTRONICS
OVER_1000
WEDDINGS
LIMITED_EDITION
HOME_OFFICE
HANDMADE
GREEN
BENEVOLENT_GREEN
ELECTRONICS_APPLIANCES
FURNITURE_DECOR
Macallan Special Edition Stereo Console
Gone are the clunky, corner-swallowing sound systems of yesteryear. Make just a bit of room for SYMBOL's smart, minimal Custom Audio Console. Crafted with low-sheen-lacquered Spanish oak in New York's Hudson Valley, the consoles can be customized to...
GROOMING_HEALTH
26_100
TRAVEL
Custom-Engraved Laser-Cut Comb
Chicago Comb has built an American business based on the concept of elevating an everyday staple to the highest level of quality. Model No. 3 features a matte black hand finish on laser-cut steel. The beautiful tool measures 5.5" with just enough weight...
CLOTHING_SHOES_ACCESSORIES
501_1000
HANDMADE
CLOTHING_ACCESSORIES
Vern Captoe Lace-Up Boot
Los Angeles' master custom shoemaker George Esquivel presents the bespoke Vern Captoe Green Boot: an understated, utilitarian chukka in burnished green leather. The deep emerald hue is an unexpected flourish a sharp eye will catch, on the otherwise...
DESIGN
Mymo's Reinvented Monograms
One year ago, NYC-based designer Patrick Durgin-Bruce debuted a clever and unique update to the idea of monograms. Developing his own font and proprietary software, Durgin-Bruce created Mymo—an entirely customizable amalgamation of letters that are...
CLOTHING_SHOES_ACCESSORIES
251_500
HANDMADE
Bespoke Shirt
An impeccably made shirt that fits your exact physique can be life-changing. The master shirtmakers at Turnbull & Asser create a bespoke pattern based on more than a dozen upper body measurements, and then customize every minute style detail to your...
CLOTHING_SHOES_ACCESSORIES
OVER_1000
LIMITED_EDITION
HANDMADE
Handmade Coat
It's certainly a lucky individual who gets to brave cold weather wrapped in warmth of the finest kind. With impeccably buffed cattle-grain nubuck leather on the outside and sheared shaved mink on the inside, Loro Piana's overcoat is made by hand with...
STYLE
Custom-Made Acuarela Swimwear
We first met surfer and Acuarela Swimwear founder Linzy Smith on a choppy day on the Pacific side of the Baja coast. After an eventful session, she sat down on her towel and got to work sewing swimsuits while surrounded by other female surfers. This...
TECH
Normal 3D Printed Earphones
The most irritating, widely experienced issue with earphones is that they're made for the "universal ear." The one-size-fits-all approach works for many, but leaves others wondering if they'll ever find a pair that fits their ear. While brands like...
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