The Coca-Cola Bottle: An Icon at 100
In 1915, the Coca-Cola Company distributed a brief to bottle makers across the US. The request was to craft a bottle so distinct that it could be recognized by hand in the dark—that its essence would remain visible even when shattered. Root Glass Company...
Red Bull Cola
From the makers of one of the original energy drinks comes Red Bull Cola, a new cola with a twist. It's the first major brand extension for the company and they're setting it apart from other similar soft drinks and from Red Bull itself by...
In an inspired change of pace from their constant re-tinkering of flavors and additives, Coca-Cola has instead chosen to focus on an evolution of their design. The soft drink giant recently comissioned five talented young design groups from five continents...