COOL HUNTING /
CAMPAIGNS

Campaigns

CULTURE
Save Rex Ranch
Can an organization raise $735,000 in 40 days to buy an abandoned dude ranch in the southwestern Arizona desert? It just might be possible with Joseph Beyer—eternal optimist and Director of Digital Initiatives at the Sundance Institute—personally...
DESIGN
Barton Damer
Barton Damer is a Dallas-based digital artist whose hyper-detailed and dizzyingly surreal work, with its up-to-the-minute pop culture sensibility, has garnered attention from companies as big as Nike, Facebook and Supra Footwear, and from musicians...
TECH
Cadillac ATS vs. the World
Debuting during the 2012 Olympics, the "Cadillac ATS vs. the World" campaign was one of the standout ad spots of the international broadcast. The ATS is Cadillac's entry-level luxury sedan, meant to compete in a market dominated by European manufacturers...
TECH
Tweets for Sweets
South Africa seems keen on treat-based tweeting these days. On the heels of Bos' "Tweet for Tea" social media-driven vending machine at Design Indaba, Cape Town welcomes another guerilla marketing installation integrating the mechanical with the...
CULTURE
Guerilla Advertising 2
Today's successful advertising campaign has evolved well beyond the simple television product spot or the full page fashion spread—formulas we're sometimes so familiar with they almost disappear. Pointed out in Guerrilla Advertising, Gavin...
DESIGN
The Pico Creative Loft
Advertorial content: For the past year, Gap has been designing their 1969 denim line in a former cigar factory on a quiet industrial block in Los Angeles. Known as the Pico Creative Loft, the move from their San Francisco headquarters signals...
TECH
Rainbow Warrior
Signaling a bold new direction in NGO fundraising traditions, Greenpeace recently launched a campaign to symbolically sell off pieces of its newest Rainbow Warrior ship, currently under construction in Germany. The third in a fleet of boats enabling...
DESIGN
The Provocateurs
Advertorial content: Identifying 12 people that truly represent the Nau spirit, the Portland-based brand created ten compelling profiles of subjects spanning writers to butchers. As part of their ongoing project called "Portraits of our Friends," Nau...
FOOD-DRINK
Clarence Court
With the the tagline "fabulous eggs by fabulous birds," Clarence Court's glossy new website and ad campaign provide the proper spotlight for their exquisite rare hens. The work of full-service agency WFCA, the imagery successfully realizes the request...
TECH
Live at Milk Made
NYC-based creative agency All Day Every Day partnered up with MAC and Milk Studios to create Live@Milk Made. The campaign covers Fashion Week live with Phone Tag, a cell phone photo blog where fashion fans in attendance can cover live action from...
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