COOL HUNTING /
BRAS

Bras

STYLE
Minimal Lingerie Without the Lace or Frills
While lower temperatures in the north means piling on scratchy wool sweaters, the lingerie underneath doesn't need to be the same. Thankfully, there are more comfortable, minimalist alternatives to the mass-produced sea of frills, bows and neon colors...
STYLE
Brook There's Ethically Made, Organic Lingerie
When Brook DeLorme first launched her line Brook There in 2007 as a spin-off of her and husband's shirting label Seawall, her focus was on creating soft, easy loungewear pieces that would highlight the elegance of handcrafted, no-fuss basics. However...
STYLE
Negative Underwear's No-Frills Bra
Shopping for lingerie is not always a light-hearted task. From unforgiving mirrors to finding the perfect fit for your unique body shape, it can be a stress-inducing experience. Even harder though, is finding underwear options that aren't a gaudy...
CULTURE
Bras
Holly Laws is known for incredibly detailed, undersized sculptures and often takes on articles of women's clothing as her subject. Released yesterday for Valentine's Day, Laws' latest pieces are a pair of pink and black bras encased in glass jars...
DESIGN
Kickstapants
Kickstarter helps get an array of independent endeavors off the ground every day. While many of these entrepreneurial projects revolve around the arts, we recently found two creative minds using the funding platform to up the underwear game. Each...