COOL HUNTING /
BASICS

Basics

STYLE
New Basics Premium Sweats
When it comes to basics, it's too easy to simply visit a local chain and buy them on the cheap; after all, basics are made for convenience, and daily wear means frequent replacement. However, these inexpensive items often have a high price socially...
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Crew Neck T-Shirt
Inspired by vintage photos of old boxing gyms and NYC's affluential New York Athletic Club, Todd Snyder and Champion's collaborative “City Gym” collection channels a Jack Dempsey on the weekend vibe that's as tailored as it is casual. The cotton crew...
STYLE
LOCAL ICONS: Reviving Industry with Apparel
During Mercedes-Benz Prague Fashion Weekend, fashion editor Veronika Ruppert—along with fashion business insider Katarina Kral—presented a new project called LOCAL ICONS. The small yet impressive installation inside Prague's Charles University revealed...
STYLE
Minimalist Lingerie by Portland's REIF
Amongst a sea of over-embellished, neon-colored intimates that clog retail spaces everywhere, Portland-based REIF's new minimalist lingerie is a big gulp of fresh air. The latest AW '14 "basiks" collection introduces contemporary pieces that are...
STYLE
Håndvaerk
Premium T-shirts and basics are a luxury—if you don't try it, you won't know what you're missing, but once you do it's hard to go back to anything else. With that in mind, the plush and expertly crafted sweatshirts, henley shirts, T-shirts and underwear...