Three Cocktails from Hong Kong Art Week's "Room Service"
Now in its fifth year, Art Basel's Hong Kong installment has already impacted Asian artists' exposure globally, all while bolstering the sale of Western works in new markets. As Art Basel Hong Kong now triggers simultaneous showcases, activations and...
Absolut Art Launches Stateside
Thirty years ago, Absolut vodka began a partnership with Andy Warhol. The relationship was mutually beneficial, casting the brand into the public consciousness, its bottle into the realm of iconography and offering the artist inspiration and later...
Drones, Robots and an Electrified Couch: Launching Absolut Electrik
From a cultural standpoint, Absolut vodka frequently calls to mind two associations: nightlife and a history of art partnerships. To celebrate the launch of their latest limited edition bottle design (in both electric blue and silver), Absolut Electrik...
Absolut Andy Warhol Art Exchange: CH Picks
As part of Absolut's celebration of their limited edition Andy Warhol bottle, the brand's global art exchange encourages creativity from all corners of the world. In a clever move—reminiscent of Warhol's work—the initiative blends pop culture and...
Your 15 Minutes Await With Absolut's Andy Warhol Art Exchange
As the grandfather of Pop Art, Andy Warhol and his legacy are those of appropriation. Already canonical, his images become increasingly powerful the more they are repeated and translated into new mediums. For their latest collaboration, Absolut is...
Rafael Grampá’s Dark Noir Premieres at MADE
Advertorial content: For the debut of Brazilian illustrator Rafael Grampá’s 3D animated short with #NextFrame, Absolut toasted the artist’s success with a private screening of the film, "Dark Noir." Fittingly, the premiere took place at the brand...
Interview: Rafael Grampá
Advertorial content: In the world of comic books, it's nearly impossible for an outsider to rise out of anonymity. However, that's just what Brazilian cartoonist Rafael Grampá did in 2008 when he debuted his original series “Mesmo Delivery” in the...
Absolut Elyx
Over the past decade, Absolut became more synonymous with college parties and dance club bottle service than with its artistically-inclined, sustainably-minded Swedish roots. This shift in reputation is undoubtedly a repercussion of its ubiquitous...
Cool Hunting Video Presents: Absolut Art Collection
by Gregory Mitnick Checking in with artists David Shrigley, Douglas Gordon, Sylvie Fleury and Hung Tung Lu in Stockholm, Sweden, this video takes a look at Absolut Vodka's longstanding history of creative collaboration. As guests of Absolut...