Back in Utah in the summer of 2005 two gents, bored with the look of standard chunkier shoes (i.e. Vans, Chucks, etc.) and looking for something slimmer, lighter weight and just a bit different than what was readily available, decided to start a little company called Zuriick. The Ake was their first design, in which they chose bright colors and a contrasting purple sole to set them apart from anything else being done at that time. That first foray has now expanded into a full line of stylish and affordable men's and women's footwear that yesterday saw the launch of another two colors of their popular Beata model.