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Y3 by Yohji Yamomoto
by Josh Rubin
on 17 August 2004
y3_web_mens

In general, I find the Y3 line from Yohji Yamomoto a little over branded. The new web site, however, is fabulous! The impact comes from the large scale, full motion animation of models walking in place wearing each of the different looks. You can rotate the models to see all angles. Reading this as I write it, it sounds cheesy. Trust me, it's so not. Go see.

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