East meets West. Form matches function. Sport inspires lifestyle. Nike brings it all together with Joga Bonito, their massive new football (aka soccer) campaign that includes today's debut of the woven Air Footscape in Milan. Cool Hunting was on-site for the occasion (courtesy of Nike) and sat in on a roundtable discussion with Richard D. Clarke, Nike's global creative director, and Peter Hudson, global creative director for Nike football, to get a sense of the exhaustive design process—nearly three years long from start to finish—that went into creating the line.
Continuing Nike's 35-year old tradition of high-performance gear, the designers worked extensively with football players worldwide to refine innovations meant to cut down interference with the athlete's body. While performance comes first—as Clarke put it, "good design is good design."—Nike sent teams that logged weeks in each country (a total of 14 teams altogether), researching design history and culture, to come up with details to uniquely represent each nation—a consideration that makes sense given football's reign as the most popular sport worldwide.
Artwork, Bearbricks, Air Force Ones and lots more information after the jump.