COOL HUNTING

show nav

COOL HUNTING

WeWood

Watches crafted from reclaimed planks

by Laura Neilson in Style on 29 September 2010

wewood-trio1.jpg

Conceived in Italy but based in L.A., WeWood watches combine European craftsmanship with sustainably-minded materials to reinvent the average wristwatch—in wood.

The budding brand offers up a line of tasteful Miyota-movement timepieces crafted from several varieties of Maple, Guaiaco (an indigenous South American tree) and Red Wing Celtis, with all materials reclaimed from unused flooring scraps. Devoid of toxic chemicals as well as any colored stains, the natural shades and grains of the different wood types shine through for an organic take on oft-metallic or plastic watches.

wewood-trio2.jpg

Currently crafted in two styles—chrono and classic—the series of 11 watches include light beige, black and even an army-hued green—the natural shade of the Guaiaco tree.

The watches sell for $119 from WeWood, with every sale resulting in a planted tree.

Get Cool Hunting delivered to your inbox every weekday morning