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Uninsu(red) Shirt
by Wendy Dembo
on 07 September 2007
uninsuredt1.jpg
uninsuredt.jpg

Last year when the Gap came out with their (red) campaign, the first word that popped into my head, was insu(red)/uninsu(red). They did a few kind of ironic shirts like bo(red) and ti(red), but I wondered why they didn’t make an uninsu(red) shirt.

With insurance looking like it's going to be the touch point for the 2008 Presidential election, I thought that making these shirts could hopefully get some uninsured kids to think about their need for health insurance, perhaps even the need for universal health care.

I ran into Jeff Staple of the Reed Space at a party and told him about my idea. He thought that it was a good idea too. It took some time, but starting today the shirts will be available at the Reed Space. We hope that they will start a much-needed dialogue.

The Reed Space
151 Orchard Street
New York, NY 10002 map
tel. +1 212 253 0588

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