Despite the best of intentions, swimsuit shopping tends to glide between extremes: Either it's rife with pressure and product research or it's as blasé as buying skivvies. But this season, with so many refreshing styles to choose from, your search is more likely to be a akin to a day in the sun. The coolest options put your old standby to shame, offering punchy prints and patterns and retro-inspired cuts all finished with a decidedly streetwise spirit.
From left to right: Anna and Boy Royal Stripe one-piece, $262; Mociun Sea Green Shell Stripe bikini, $144 (pieces sold separately for $72 each); Anna and Boy lemon-print bikini, $199; Alexandre Herchcovitch razor blade print one-piece, $95 (was $135).
Left to right: Alexandre Herchcovitch Skull board shorts, $109 (were $155); Timoteo striped blue trunks, $65; A.P.C. floral board shorts, $129.
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