Tsubo (pronounced with the 'T' silent) means ñ pressure point or nerve center in Japanese and is also the name of a design driven company founded by 37 year old british designer Nick O'Rorke and Patrick McNulty in July 1997. I thought some of the early stuff was a little odd, but the latest collection is really cool! Tsubo is said to be designed for the fashion conscious, comfort driven individual that wants the highest quality materials along with the highest quality product. The soles are built with comfort in mind. All of the styles uniquely have the "cushion oval bubbles" strategically placed on the sole at various pressure points of the foot, for the highest amount of comfort. These bubbles not only provide comfort they also allow customers to instantly recognize that these shoes are from Tsubo.