Evisu and Puma joined forces once again to make a line of premium denim jeans called "True Love Never Dies" officially dropping on Valentine's day. The launch party is set for this coming Monday, 13 February at a party held in Puma's Soho store where they will be sold exclusively. The three washes range from distressed to a dark non-distressed, the priciest of which will set you back $180. Of note is the back pocket "formstripe" that with wear reveals the classic Puma band.

Check out some detail shots on Hypebeast. See more images and a flyer after the jump.

Puma
521 Broadway
New York, NY
map