"They won’t go up your bum!" claims the New Zealand comfy-yet-cute underwear company Thunderpants. Started in 1995 by a couple of girls who were—in their own words—"frustrated by an undie market which either had us squirming all day in wee lace numbers or flopping about in sexless granny bloomers," they designed what they term their "ideal undie." These colorful, well-cut knickers, made from a blend of 92% cotton and 8% lycra, are printed with original wood block graphics. We love the whimsical patterns featuring rodeo cowboys, workman's tools and artichokes, to name a few. (See more here.) Available in children's and men's sizes as well, all styles pictured are hipsters (click for detail), which start at NZ$25 from Thunderpants.