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Threadmason

The NYC startup promises better fitting men's T-shirts with a new custom system, consisting of 24 sizes

by Gaspard Nemec in Style on 15 October 2013

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Founded by Georgetown alumni Vincent Ko (head of social business at Panda Sunglasses) and Jake Huston (former mobile strategy consultant), Threadmason—a brand which launched their Kickstarter campaign today—offers a highly innovative take on how men will buy their clothes. Tired of buying T-shirts based on the generic S, M and L measurements that only fit a very specific body type, Ko and Huston decided to develop a line of basic T-shirts that includes over 24 sizes relying on the three main parameters—height, weight and waist size.

Similar to Osloh Jeans, the idea stemmed from a gift—Ko’s girlfriend gave him a T-shirt a few years ago, and as good as it looked, it didn’t fit right. So, Ko got some scissors, needles and thread, and started tailoring his T-shirt—DIY business school-style, not fashion school. The result was surprisingly successful; even today, people still give him compliments about his nicely fitting T-shirt. "Our goal is to enable guys to look better and own less by delivering clothes that are high-quality and better fitting. We want to make clothes a longer lasting and more personal set of possessions," explains Huston.

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Based in New York, the company will create all the pieces in Brooklyn with 100% premium organic cotton, guaranteeing both eco-friendly and high-quality products. Concerned about the online consumer experience, Ko and Huston also brought in tech-masters to provide potential buyers with a visual 3D model tool, which enables virtual sizing adjustments.

While focusing solely on T-shirts at the moment, the start-up plans to extend its concept and offering to the rest of the wardrobe. Threadmason’s Kickstarter campaign launches today, 15 October. Contribute $34 to the project to score your own custom T-shirt.

Images courtesy of Threadmason

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