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The Hill-Side's First Brick-and-Mortar Store

Inside the brand's Japan- and NYC-inspired Brooklyn space

by Kevin Serai
on 04 November 2015

Brooklyn-based brand The Hill-Side is capping off a stellar year in 2015 with the opening of its very first brick-and-mortar store. The new space is the latest evolution of the Japan-inspired label, which first caught our eye with their animated GIF lookbooks, and have just recently earned a major co-sign by GQ, who named them one of the “Best New Menswear Designers in America” this year.

In the same way they meld Japanese garment design with American clothing and accessories—think indigo neck-ties and sashiko-stitched tote bags—they’ve plucked small design cues from both countries to build out their cozy new Williamsburg boutique (the former home of Joinery, which in contrast, made the move to be an online-only store). Fellow Brooklynite Studio Tack also joined in on the project, collaborating with the brand on overall store design, layout, fixtures and even finishes. At the store’s entrance, customers are greeted with a bright blue noren—a fabric divider typically seen at Japanese restaurants and windows—adorned with a simple “The." Directly below, a colorful mosaic spells out the entirety of the company’s name, serving as a nod to the tiled subway platforms of the brand’s home city: New York.

The Hill-Side’s full Autumn/Winter 2015 collection is available online as well as at the new shop, which is located at 263 South 1st St, Brooklyn. Take a look inside via our slideshow.

Images by Cool Hunting

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