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Thaylor
The latest online shopping-editorial hybrid forms an indie brand community
by Mike Giles
on 28 April 2011
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Montreal's newest online hub connects the creative community with well-designed wares, from sneakers and wallets to speakers and pocketknives. Like so many digital shopping destinations, Thaylor's web-based shop doubles as an editorial platform, keeping inspiration fresh no matter the season.

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Updated regularly, "Life" showcases the thoughts of talented athletes, writers and creative thinkers alike, offering a deeper look at the people behind various products and projects (including my own case study on tennis rackets). "Market" is Thaylor's online shop, where you can pick up threads designed in-house or by brands such as Côte et Ciel, Makr, Joey Roth, Richartz, Hummel and Alena. Thaylor peddles a wide range of products designed for urban use, like iPad sleeves, skateboards and high-tops.

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To celebrate their launch, Cool Hunting readers who "like" Thaylor on Facebook within the next week will have a chance to win an exclusive prize pack, consisting of a hoody, Henley, Thaylor tee and a Sigg water bottle. Check out their full spectrum of collaborators and goods at the Thaylor website.

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