Terra New York
Cycling-ready heat-sealed rainwear that looks hot too
Braving the elements in style just got a whole lot easier thanks to Terra New York, a new line of fashion-conscious, 100% waterproof rainwear. The semi-transparent, smoky-hued jackets and accessories have NYC-centric names including the "Lower East Side" parka and the "Nolita" cape, and consist of materials like TPU/Urethane—which is derived from recycled materials—to provide structure while still allowing breathability.
Designed with urban cyclists and pedestrians in mind, Terra's first collection also includes special pieces like a parka with an adjustable hood that can accommodate a helmet.
Each garment is created using a heat-sealing technique at the seams to block out the water. According to co-founders and cycling enthusiasts Yurika Nakazono and Marie Saeki, "Each part of the coat has its own mold, and each seam is heat-sealed with another mold. Our 'Tribeca' trench coat, for example, is built with 75 different molds, each one specially made for a specific seam. The seam mold is heated, then applied on to the fabric, merging two, three, or more layers of fabric together. No needle, no holes, no chemicals and no water inside!"
"The inspiration was to allow people to brave the rain with a smile, knowing they look good and are protected," says Saeki. Nakazono agrees: "Living in Stockholm, Tokyo, London, Paris, and New York, I destroyed so many beautiful pieces of clothes, bags and shoes in the rain. Not finding any cool and 100% waterproof raincoats, I started thinking about doing it myself. Living in big cities, I never wanted the look of the British lord of the manor or the girl with the huge red and pink flowery rubber boots. I wanted to be chic, blend in the rain and feel comfortable."
Jackets start at $240 and are available online at Terra New York.