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Swami Safari

by Lost At E Minor in Style on 10 January 2007


Sydney-based t-shirt label Etc have based their new Swami range around the mystical imagery of ancient mythology. (Click image for detail.) Says designer Alex Singh, "the basic concept is exploring this Swami character we've created who's running around on his inner safari in the ether. During his safari he interacts and meets all kinds of gods, crazy creatures and fantastical people and places taken out of ancient mythology. A new tee is designed and produced each month in association with a specific artist." The shirts cost $45 from Swami Safari and are available via a subscription service as well.


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