by Valery Joseph
The designers behind Los Angeles-based Solid Gold Rags are sparing us the search for the perfectly worn-in t-shirt with a new line of beautifully tattered tees. Screen-prints of pop-culture icons—French singers and muses Françoise Hardy and Serge Gainsbourg front two of the collection's pieces—the almost criminally soft shirts. Co-founders Perry Shimon, and Oliver Kupperhe seek to create quietly personal, everyday pieces that celebrate the individuals they admire. Of the name, Shimon says, "We wanted to poke fun at the recent obsessions with designer tees, that fetishize a specific label or brand."