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STYLE
Social Suicide
STYLE
Social Suicide
by Josh Rubin
on 10 April 2006
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Simon Waterfall has been committing social suicide ever since his university days at the Royal College of Art in London. Simon was known as much for his design work as he was for his preference for wearing women's evening gowns and skirts. This was not an act of transvestism, but one of cultural engineering. When I met up with him recently in London he talked about a life change that presented the opportunity to provoke in a new way, leading him to dress in the opposite manner. That's when he discovered the world of bespoke suits, specifically those by the famous bad boy of Savile Row, Tommy Nutter.

Provocation combined with an enchantment for elusive and exclusive fashion led Simon, with best mate Matt Grey (aka Tig), to create a small range of finely tailored suits. Late last year they turned these one-off creations into a new line of men's jackets and suits called Social Suicide. Each piece is hand made from the finest materials and each of the 10 styles has a subversive and sometimes in-your-face message stitched, flocked, embroidered or painted on.

To refine their cuts, the duo enlisted Savile Row tailor Joe Morgan—one of the original tailors and pattern cutters at Tommy Nutter. The result is a slim, dapper silhouette. The details are exceptional: proper button holes on the sleeve, pockets shaped and reinforced for modern accompaniments (mobile phones, skin mags, etc). While the cut and craft is nothing short of exceptional, it's the story each piece tells that sets SS apart from any other men's fashion label at the moment.

Pics of each style and the story from its hang tag, after the jump.

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