by Maggie York-Worth
Aimed at rejuvenating gloomy retail, the second edition of Save Fashion brings a curated mix of designers to NYC's Nolita neighborhood at recession-friendly prices for 10 days starting this Thursday. With an impressive line-up that includes April 77, Alex + Chloe, BBlessing, Bird, Built By Wendy, Dunderdon, Filippa K, Rag & Bone, CH pal Rebecca Turbow, Rogan, Samantha Pleet, Sophomore, Steven Alan, Tretorn, Vena Cava and many more, the Refinery29 brainchild offers something for everyone.
They even produced some gorgeous eye candy in the form of a fog-infused photo homage to '70s-tinged mysticism shot by the exceptional Tom Hines. The Into the Woods-esque shoot, with models Jessica Perez, Georgie Wass and Julia Wolters on location in Tivoli, NY, channels quintessential rock babes of the era in all their shaggy long-haired and free-spirited glory.