Tonight, 15 years after introducing the Original Pump, Reebok launched the Pump 2.0 running shoe. With a pump mechanism built in to the heel, the foot cradling bladder fills as you begin to run, making this the first-ever automatic custom fit shoe. The idea that you can just slip on the shoe and it tightens itself as needed is pretty exciting. When you're all done, a press to the valve on the heel releases the 5 PSI of pressure. The running shoe is available in a variety of colorways (see pic after the jump), and the new pump will also be built in to ATR Pump basketball shoe.
I wore my Pump 2.0 running shoes to the gym this morning and was totally impressed. My foot slid right in to the shoe; it was like putting on a slipper. How could this thing actually provide enough support? As soon as I started moving the shoes began gripping my feet and continued until reaching the perfect snugness. At the end of the workout pressing the release valve let out a deep sight that sounded a lot like me when I get off the tread mill.