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(RED) Products
by Evan Orensten
on 03 March 2006
REDimage.jpg

Cause-related consumption is on the rise, exemplified by Bono and fellow activist Bobby Shriver's (RED) campaign. They have helped convince companies like American Express, Gap and Converse (with their Giles Deacon-designed All-Stars) to design and sell products that raise awareness and money for The Global Fund for AIDS, Tuberculosis and Malaria. Companies commit to contributing a percentage of sales, and the funds are used for AIDS-related programs for women and children in Africa.

Written in collaboration with our London-based contributor SummerSeventySix

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