View Mobile Site


show nav
View Desktop Site


Puma Mongolian Shoe BBQ v2

by Josh Rubin in Style on 02 August 2006


In March 2005 Puma unveiled their Mongolian Shoe BBQ—an in-store sneaker customization experience where you pick out actual parts and they get shipped off and sewn in to shoes (see our preview here and the shoes I made here).

Now Puma is doing it again, this time with the RS-100, their 80s running shoe. And this time, in addition to being a touring, in-store experience, there's an online version. The site matches the original process of picking parts and laying them out on a tray, tightly maintaining the Mongolian BBQ metaphor. Though the process of picking colors and materials for over 20 different bits of the shoe is tedious, it's fun and thoughtful resulting in a more deliberate design. As you're building you can preview the show in a photorealistic viewer, then when you're done you get a full screen version to inspect. My creation, CH Greens, is pictured above. I'll be sure to post some pics of them when they arrive.


Get Cool Hunting delivered to your inbox every weekday morning