Making a case for the value of a good collaboration is LA-based fashion brand Publish. After dropping their well-recieved "Good Moods" collection just two weeks ago the label teamed up with NYC's premiere lifestyle boutique Reed Space and Hawaii's world-renowned sneaker shop KICKS/HI for two limited-run joint projects for your head. Officially launching tomorrow, 13 July, the line will feature a snapback and a five-panel inspired by the retailers's respective digs.
As an ode to the controlled chaos and artisanal history of New York City, Reed Space's snapback features muted floral prints conjuring what might grow in the dark alleys if given the chance. The five-panel, on the other hand, features a bright, flowery pattern vaguely reminiscent of a cheetah, in homage to the concrete jungle.
While Reed Space finds inspiration in the dark city of cynics, KICKS/HI's prints inspire with vivid colors and an unmistakably laid-back attitude. The five-panel seems like it was crafted from a swatch of Victorian-era wallpaper, rather than palm trees and hibiscuses. The snapback's vibe seems more like digi-camo upholstery, marking a welcome departure from more traditional motifs.
All in all the four collaboration hats stay very much on-brand for the three influential companies. Find the American-made caps in store only at Reed Space and KICKS/HI tomorrow, 13 July. For a closer look see the slideshow.
Images by Graham Hiemstra
Publish x Reed Spacehttp://assets.coolhunting.com/coolhunting/2012/07/slideshow_Publish-x-ReedSpace-G4.jpg
Publish x Reed Spacehttp://assets.coolhunting.com/coolhunting/2012/07/slideshow_Publish-x-ReedSpace-G2.jpg
Publish x KICKS/HIhttp://assets.coolhunting.com/coolhunting/2012/07/slideshow_Publish-x-KICKSHI-G3.jpg
Publish x Reed Spacehttp://assets.coolhunting.com/coolhunting/2012/07/slideshow_Publish-x-ReedSpace-G1.jpg