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COOL HUNTING

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My search for the perfect swimsuit has been an ongoing project for the better part of the last 10 years, so I was pretty excited to happen upon the newly opened Parke & Ronen boutique during my last visit to Los Angeles. Despite the fact that Parke & Ronen (made up of the creative team of Parke Lutter and Ronen Jehezkel) design a complete line of men's wear, I have always associated their name with great swimwear. Not only was this the first time I had ever stepped foot into one of their stores, but it was also the first time I had ever had the opportunity to try on one of their swimsuits. I can confidently say that my search for the perfect suit is now over.

Available in three different models and in a wide range of patterns and colors to please every type, their swimwear line is the perfect combination of style, fit and sex appeal. Designed to follow the lines of a man's body, the suits provide a flattering fit that rivals anything I had tried to date. Check out their website for examples of their short and sassy snap shorts, and for the many styles of their 4" and 8" shorts. You can purchase online (shorts start at $75 each), but in addition to their L.A. boutique, Parke & Ronen also have a shop in New York. Be sure to stop by to see their complete line of clothing as well as swimwear.

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