Turning classic book covers into inspirational t-shirts, Out of Print recently added a kids line to its collection of "intelligent" literary fashions. Tykes can don soon-to-be-favorite reads like "The Catcher In The Rye," "Moby Dick," "Pride and Prejudice" or "Brave New World" with their distressed, 100% cotton tees.
Out of Print also launched its first collection of Originals—a series of re-imagined graphics designed to inspire young adults to read classics like "The Great Gatsby," "The Outsiders," "Animal Farm" and "To Kill a Mockingbird." Designed by Ohio native and Philadelphia-based designer Mikey Burton for a graduate thesis project, the illustrations reflect his penchant for '70s rock 'n' roll posters (past projects include gig graphics for Wilco, Spoon and Joanna Newson), as well as his talent for visualizing each story's essence.
Burton explains, "The whole reasoning behind my project was simply to get young adults interested in reading. I was never a big reader myself and it was something I regret every day of my life. Maybe if I thought reading was cool when I was a kid, I would have done it more. Also, in a time where people are doing less reading, I think it's more important now than ever to make reading seem more appealing."
For every shirt (or now, sweatshirt) Out of Print sells, they give one book to Books For Africa. October 2010 saw the altruistic label send a 40-foot sea container of 560 boxes with over 20,000 books of donated text and library books to schools and libraries in Dar es Salaam, Tanzania.
Kids tees sell online from Out of Print for $22, with mens and womens designs available for $28 each tee and $38 for sweatshirts.