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Obey Awareness

Shepard Fairey teams up with Surfrider to promote coastal preservation

by Jasmine Kounang in Style on 10 September 2010

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To celebrate their 25th year working in coastal conservation, The Surfrider Foundation selected Shepard Fairey as one of 25 artists commissioned to illustrate the world's most notorious surf breaks through art pieces. Working with photographer Tom Servais, the two produced a fine art illustration of the Jaws wave, a big wave break found in Maui, HI. Appropriately nicknamed, waves can reach heights up to120 feet with speeds as fast as 30mph.

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While the original artwork was auctioned during Surfrider's Art for the Ocean Anniversary Gala, you can still donate to the Surfrider Foundation through the Obey Awareness program, an effort created by Obey to promote the Surfrider Foundation's efforts toward coastal preservation. Obey Awareness will also carry Shepard's "Jaws" t-shirt, featuring the wave illustration on 100% organic cotton. All proceeds will go directly to the Surfrider Foundation.

Available in black, white and grey, the tee sells for $32-35 on the Obey site.

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