To celebrate the 2006 football games in Germany, Nike will honor their favorite designs that come out of the NIKEiD Studio in NYC. Each week a "team" will be selected by Studio staff and will consist of the best 11 sneaker designs created in the Studio that week. The creator of each designed sneaker will receive three referral cards to the NIKEiD Studio and one of the 11 designs with be named "Player of the Week" and will receive a complimentary visit to the NIKEiD Studio (free shoes!).
On 10 July 2006, a "Team of the Tournament" will be named, consisting of the best 11 designs created since the tournament began on 9 June. The creator of each design will receive a complimentary NIKEiD Studio experience. One of the 11 designs with be named "Player of the Tournament" and will be allowed to create the ultra-exclusive NIKEiD AF1 low.