It's hard not to see an advert for Nike's relaunched iD customization service. They're really blowing out the promotion, and with good reason-- the new version of the site is fast, simple, elegant and fun (rock on RGA!). Then, of course, is the fact that you can customize your shoes to fit your specific taste.
Among the more intriguing promotions they're running are the by-appointment-only store in NYC and this blogger contest. Basically, they asked 20 sneaker bloggers to choose a model and designate the colorway. Voting has begun and the winner will get 100 pairs of their design, ideally to share with their readers.