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Nike Shoxploitation
by Josh Rubin
on 04 November 2004

Neo is all about urban assault. A hybrid sneaker - work boot, it's for living a rugged life on the street, but doing it in style and comfort. Timberland knows all about that-- looks like Nike is trying to get in on their game.

When you check out the Shoxploitation web site, be sure to watch the film trailer. The Shoxploitation series was crafted by the coolest cats around, Psyop.

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