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Mayfourteenth
STYLE
Mayfourteenth
A vintage-inspired eyewear brand launches in San Francisco with a bang
by Roman Espejo
on 18 June 2010
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SF-based sunglasses label Mayfourteenth debuted on the date of its name this year with a collection that captures the beachy escapism of the California coast. Presented in a pop-up shop with an accompanying exhibit that opened earlier this week, their sleek vintage shapes are the jump-off point, updated with unexpected color combos and plastics not commonly used in the market.

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"Our design lab is not afraid to mix it up," founder Benjamin Belsky tells CH. "We like to experiment with different shapes that mass-market eyewear companies cannot attempt." Belsky, a photographer and designer, works closely with master craftsmen in Argentina, now spending half of the year in Buenos Aires.

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The companion show, "Guns and Shades," includes the collection, rare vintage eyewear and firearms—plated in 24-karat gold—by local artist Peter Gronquist. "You should always wear eye protection while shooting firearms," Belsky says.

The Mayfourteenth pop-up shop and "Guns and Shades" runs until 14 July 2010. The collection is also in stock online. Prices range from $180-240.

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