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Marie Jo L'Aventure by A.F. Vandevorst
STYLE
Marie Jo L'Aventure by A.F. Vandevorst
A new lingerie collaboration looks to the future with modular garments and photo-realistic prints
by Richard Prime
on 01 July 2010
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Belgian lingerie label Marie Jo L'Aventure breaks new ground this A/W 2010 when it launches an intriguingly minimalist collaboration with fellow countrymen, the fashion label A.F. Vandevorst. The six-piece collection,named Marie Jo L'Aventure by A.F. Vandevorst, is an exercise in how to approach form from a different perspective, harnessing tactile materials, print technology and a modular approach to highlight and enhance the female silhouette.

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While this first collaboration falls closer to home, Marie Jo L'Aventure design manager Fabienne Dewulf explains they aim to work with "international guest designers [that] come from various sectors of the artistic community, including the visual arts, photography, product design, choreography and music."

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Given free rein to experiment to conceive lingerie of the future, designers An Vandevorst and Filip Arickx worked with a specially designed three-dimensional wooden form—dubbed "piéce unique"—to develop a set of modular felt corsages that work as the base for additional pieces, which can be added using simple copper slit-pins.

"We believe in the return of authentic, handmade creations," says Arickx. Choosing wood for the mannequin makes for a warmer, less clichéd vision than its buxom plastic counterpart. The fabric on first take appears to be a coarse felt, but is actually a super soft technical material printed with a true-to-life photograph of felt, creating a striking trompe l'oeil effect.

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Marie Jo L'Aventure by A.F. Vandevorst includes a versatile range of options—from a sensual double-bra that layers a transparent triangle top underneath opaque demi cup, to A.F. Vandevorst's own take on the corsage with a transparent tulle body.

The collection will sell from specialty stores beginning mid-September 2010.

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