If you're going to make a point to wear the finest selvedge denim money can buy, what's the sense in neglecting the base layer underneath? Putting your underwear on their deserved pedestal is Mack Weldon, purveyor of premium underwear and undershirts, with socks coming soon. As a newcomer to the industry Mack Weldon remains uninhibited in their efforts to offer intelligently reengineered garments with a legitimate claim to improving fit and daily comfort in general.
After giving a full kit of Mack Weldon undergarments a proper trial—and being genuinely impressed—we've decided to team up with founder Brian Berger to give CH readers first access to their newly designed e-commerce site. This puts you alongside Mack Weldon's short list of friends and family beta-testers for a chance to be the first to cop a feel.
Sticking to the men's "essentials" category, which Berger defines as "items that make up the foundation of our wardrobe," Mack Weldon hopes to establish a following by producing quality products rather than an over-the-top marketing image. At the forefront of this campaign is their redesigned undershirt. Available in either a crew or V-neck, each is specifically designed to be worn under a button-down with a considered fit that fits close to the body without being too snug. It features higher cut armholes to avoid bunching and a slightly longer body to avoid coming untucked, all constructed with a custom blend of fine cotton, performance-driven Lenzing Modal and Lycra they call 18-hour Jersey. Also featuring the signature fabric is their answer to the generic T-shirt—with anatomical stitching on the shoulder to prevent uncomfortable seams, this puppy is simply casual comfort.
As for underwear, Mack Weldon currently offers a boxer brief and shorter trunk-style short, with a full-on brief coming soon. Where most boxer briefs fail theirs succeeds with exaggerated leg length to prevent riding up, and strategically placed mesh to promote airflow. Plus, all Mack Weldon basics forego itchy tags by printing all relevant information directly on the fabric. As for the trunk, it's essentially the same with just slightly less fabric.
To avoid the hassle of department store-shopping, Berger and his team have developed an innovative auto-replenishment model at the core of Mack Weldon, wherein customers can set up a recurring re-order at their desired frequency. The service will be introduced once the e-commerce site launches out of beta in Fall 2012.
Also set to be introduced down the line are two styles of men's formal socks in a selection of eight colors. Available in bar stripe and drop needle rib, the cotton, spandex and elastic blend socks will feature an elongated fit to help them stay up and a seamless toe box for added comfort.
"We want to change the way guys think about their underwear," says Berger. For exclusive access to Mack Weldon's daily essentials visit the site, where the entire range sells for between $22-$32. Keep an eye out for the early August sock line release and the auto-replenishment option in the weeks following.