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Loren

Brooklyn's new boutique and workshop devoted to the art of denim

by Ami Kealoha in Style on 12 August 2010

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From the obsessive mind of Loren Cronk—one of denim's more vintage-inspired fans—comes Loren, a new multi-use temple to his particular take on the perfect jeans. Higher rises and slim cuts characterize the look, tweaking a retro silhouette to make it more modern.

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Cronk also has all the tools on hand to sew pairs from scratch, and does dry and wet customization processes, like bleaching, special washes, and a labor-intensive silicone dip, to make beautifully-deconstructed denim.

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In addition to the former Levi's and Ralph Lauren designer's own Lips line and a handful of other labels he's behind too, you'll also find collaborations with local brands—ranging from Heavy Leather guitar straps to J. Cravata bowties.

via The Moment

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