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Stefan Sagmeister for Levi's
by Karen Day
on 25 March 2009
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Levi's is no stranger to collaborating with pioneers of modern art; originality like that of Shepard Fairey and Damien Hirst have a lot in common with the brand's creative spirit and rock n' roll attitude. Joining the ranks of this esteemed consortium is famed graphic designer Stefan Sagmeister who unmade a pair of 501 jeans, stripping and unweaving them down to their core to expose all the constituent parts for a window installation at American Rag's L.A. boutique .

The first in a series of works created for Levi's, Sagmeister's depiction of the building blocks of jeans is an example of the kind of stunningly elegant and subtly clever touches that makes his approach to graphic design successful with clients like Lou Reed and the Rolling Stones.

The installation is on display this month at American Rag's L.A. location, but to further mark the occasion a limited run of 501 museum-quality, poster reproductions of the graphics will be distributed at both the L.A. and San Francisco American Rag stores.

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