View Mobile Site

COOL HUNTING

show nav
View Desktop Site

COOL HUNTING

Laura Ashley for People Tree

Fair trade meets vintage florals for a fashion resurrection

by Laura Neilson in Style on 03 February 2011

lauraashley2.jpg lauraashley3.jpg

Led by '90s revivalism, a particular floral trend has proliferated on runways these past few seasons, many directly inspired by the fabrics of heritage brand Laura Ashley and its English garden-feeling flower prints. Thanks to a collaboration with fellow U.K. clothing label People Tree, the 57-year-old label is undergoing a reawakening of its own this season with a collection of limited-run pieces in prints sourced from the company's archives.

Available March 2011 as part of People Tree's spring collection, the nine-piece organic cotton collection offers up fetching floral basics—including a pocketed a-line skirt, a short swingy sundress, pleated shorts and a jumpsuit—in colors reworked from the '70s to match the lineup's more youthful, modern silhouettes.

lauraashely1.jpg

As part of its ongoing designer collaboration series, People Tree is also teaming up with contemporary British print designer Orla Kiely to create two cotton-printed hobo bags, available later in the season.

The Laura Ashley collection spans $80-155 and will sell stateside and in the U.K. from People Tree.

advertisement

Get Cool Hunting delivered to your inbox every weekday morning