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Laura Ashley for People Tree
Fair trade meets vintage florals for a fashion resurrection
by Laura Neilson
on 03 February 2011
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Led by '90s revivalism, a particular floral trend has proliferated on runways these past few seasons, many directly inspired by the fabrics of heritage brand Laura Ashley and its English garden-feeling flower prints. Thanks to a collaboration with fellow U.K. clothing label People Tree, the 57-year-old label is undergoing a reawakening of its own this season with a collection of limited-run pieces in prints sourced from the company's archives.

Available March 2011 as part of People Tree's spring collection, the nine-piece organic cotton collection offers up fetching floral basics—including a pocketed a-line skirt, a short swingy sundress, pleated shorts and a jumpsuit—in colors reworked from the '70s to match the lineup's more youthful, modern silhouettes.

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As part of its ongoing designer collaboration series, People Tree is also teaming up with contemporary British print designer Orla Kiely to create two cotton-printed hobo bags, available later in the season.

The Laura Ashley collection spans $80-155 and will sell stateside and in the U.K. from People Tree.

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