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ISAORA's Tech-Laden #TRAINBETTER Collection
Performance activewear that's as attractive as it is functional
by Graham Hiemstra
on 03 June 2014
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Built functionally to help inspired individuals perform at their peak, yet with enough aesthetic prowess for its technical features to be all but ignored without consequence, the #TRAINBETTER collection from ISAORA comes just in time for a season of ambitious to-dos. Whether you're actively pursuing that elusive beach bod, or just hoping to give off an athletic vibe at the local coffee shop, the fresh collection of gear from the NYC-based brand has you covered with a stitch-less t-shirt and tank top, welded running shorts, bonded sweatpants and ultralight windbreaker.

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As with all products blessed with the six letter insignia, the new collection is a highly considered result of extensive R&D, made with form, fit and function in mind. And—thanks to the brand's new direct-to-consumer, online-only business model—it's available at a very reasonable price.

Regarding the garments' details, featured fabrics have been selected for their superlative breathability and quick-drying properties, with laser-cut ventilation to reduce irritation and increase air flow. In fact, wherever possible, traditional stitching has been almost entirely avoided—favoring bonded seams instead. This allows for a lighter weight, more precise fit with fewer friction points. Heat-sealed eyelets and micro-film reflective tape round out the tech-details. As ISAORA puts it, "more tech means less baggage."

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Of the lot, we're especially excited about the ergonomically cut Bonded Sweatpants and Wick-Tech No Sew T-shirt and Tank Top stand out. These three pieces are extremely versatile, and can be worn comfortably in a range of settings. The rare, rounded hemlines on the tops add an extra touch of style, while the racing stripe of reflective material on the sweats adds a touch of purpose to the otherwise leisure-minded piece.

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Available as of today, 3 June 2014, the #TRAINBETTER Collection is available on ISAORA online. Visit the site to browse this and the many other capsule collections launched in the recent months since the brand's strategic overhaul.

Images courtesy of ISAORA

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