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SoHo's latest additon, In God We Trust, opened 1 May 2007, and perfectly translates the curiosity/antique shop essence of its Brooklyn predecessor. Closet-like racks bear clothes and accessories by Ritten House, Shennan, Kristen Coates, Beard and Bangs, Harvey Hats, M. Carter, and Shara Porter—designers with a homespun aesthetic much like the In God We Trust label. And as for the much–loved In God We Trust jewelry collection, that can be found in one of two glass cases holding the classic charm–inspired faves, as well as the brighter, slightly bolder collection Tabor has dubbed Bon Voyage.

by Loryn Hatch


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