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Generic Man Sportman Sneakers
by Josh Rubin
on 01 April 2008

My latest sneaker purchase, the Sportsman by Generic Man, have all the aesthetic qualities of a great sneaker with high-end materials and production methods to match. Using an almost imperceptibly subtle faux reptile skin (textured white Italian leather) and handmade in Portugal, the look perfectly toes the line between dress and sport. (Click images for detail view.)

Based in Los Angeles with a small studio in Milan, Generic Man was born in 2006 out of a "case study in adultism" (i.e. what it means to be an adult these days), a concept reflected in the brand name and models called "Boatman" and "Motoman." From the research, the label came up with the aim to fill the gap between mass and luxury, hence the superior materials and craftsmanship. It's an ethos reflected in the Sportmans through and through. Pick them up at Oak for $320.

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