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FutureFashion 2008

by Letizia Rossi
on 06 February 2008

If Earth Pledge's latest FutureFashion event, a gala production that helped kick off NY's fall shows last week, is any indication, the fashion world seems to finally be keeping pace with the eco-minded cause. Sponsored by Lexus, this year 28 of the biggest names in fashion worked with Earth Pledge to create garments from renewable, reusable, non-polluting fabrics. Materials include organic cotton, wool and bamboo, as well as some exotic fabrics like Abaca, a fiber that comes from a banana species native to the Philippines, Lyocell a man-made fiber made from wood pulp cellulose, piña made from pineapple and Peace silk, a kind of silk that allows silkworms to live out their full life-cycle.


Among our favorite pieces of the evening, Moschino's organic silk dress printed with natural vegetable dye (above left) was accessorized with a heart-shaped necklace of resin and cotton cord with stones and wood and modeled by Liya Kedebe. Jessica Stam wore the Rodarte cocktail dress made from a blend of abaca/cotton/silk with piña cobweb (above right). A double layer chemise of organic wool/Peace silk with hemp and a silk underlayer by Behnaz Sarafpour was modeled by Irina Lazareanu (at left).

Presented on a winding beautiful runway made from Kumbuc wood (which will be made into furniture), every effort was made to reduce the carbon footprint of the event. We hope FutureFashion's stunning mix of high fashion and eco-chic is a signal that the future has finally arrived.

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