What began with a young Swedish explorer's determination to build solid, functional camping gear, Fjällräven has been experiencing a brand resurgence with the recent U.S. launch of the 50-year-old company and their new NYC outpost opening today.
Expedition essentials and cozy Scandinavian sweaters alike pack the vault-like shop, Fjällräven's first in North America. Standout items include their classic, double-layered down jacket stacked along the wall like sleeping bags. The puffer, built for survival in the most extreme of climates, makes a perfect choice for climbing Everest or facing another winter in Northern cities like Minneapolis or Montreal (pictured below).
Other notable items filling the 1,700-square-foot basement location (formerly occupied by boutique I Heart) include Gränfors Axes, interesting clog-like boots, as well as practical Hanwag hiking boots, Greenland wax—an essential for their Oban jacket—and Woolpower long underwear.
Whether gearing up for the next trek or looking for winter weather vitals, the Swedish label—the name means Arctic Fox—has it covered. See more images of the space after the jump.
262 Mott Street
New York, NY 10012 map
tel. +1 212 226 7846