All Articles
All Articles
STYLE

Five Four + Marvel Collection

A classic collection of menswear, with subtle hints of superhero

by Gabriella Garcia
on 01 April 2015
five-four-marvel-menswear-1.JPG

Some comic book apparel can end up juvenile, but the new Five Four collaboration with Marvel is anything but. In celebration of the impending release of Avengers: Age of Ultron, the Five Four subscription menswear service finds subtlety in the generally loud graphic medium by using Marvel's famous roster of superheroes to inspire its April capsule.

five-four-marvel-menswear-2.JPG

Avoiding predictable splashy logos or action team silkscreens, Five Four takes tips from the Avengers and puts it in the details—sleeves on a chambray shirt are harnessed by straps bearing Captain America's iconic red, white and blue; while hidden pockets in a blazer tip a hat toward Tony' Stark's affinity for gadget-friendly apparel. It's a clever wink at nerd culture in an otherwise classic collection of dress shirts, outerwear and T-shirts.

five-four-marvel-menswear-3.jpg

Five Four's designers certainly did their homework, digging through Marvel's massive archives before hitting the drawing board. According to Five Four founder and CEO Andres Izquieta, it was a very interactive process. "We would put a blazer on and ask, 'OK, where would Tony Stark stash a grenade or something?' Then we would circle the area with chalk and put it to work," Izquieta tells CH. It was a unique opportunity, Izquieta says, to try on the personalities of each of the Avengers and figure out who they are when not in costume.

five-four-marvel-menswear-4.JPG

Like all of Five Four's apparel, the Marvel collection is a members-only exclusive that will only be available to monthly subscribers. Any subscribers joining on 1 April will automatically receive two pieces from the action-inspired line, while Five Four's existing members will be able to shop the collection online a la carte.

Five Four + Marvel collection launches today. Subscriptions for the menswear club starts at $60, with new items chosen based on a member style profile.

Thumb courtesy of Five Four; all other images by Gabriella Garcia

Loading More...