With the amount of sun and surf streaming out of Australia, creating a top of the line hair product to tame their manes is a concept Evo takes seriously.
The brainchild of Gavin Von Gavin, Evo's irreverent range of hair treatments saves "ordinary humans from themselves." Broken down into five Mane subranges—including Mane Attention, Contender, Craft, Rollers and Straight—Evo takes the boredom out of finding the right product and put the fun back into using it.
Products like Easy Tiger, Box O'Bollox, Gangsta Grip, Root Canal and more comprise the items within the Mane ranges, but Evo isn't just clever marketing. The Ritual Salvation shampoo and conditioner leaves hair genuinely nourished and easy to manage, while Shape Vixen adds volume and support to fine hair.
Currently available at salons in Australia, Canada and New Zealand, Evo launches Stateside this weekend at the CosmoProf show in Las Vegas and will hit stores in the U.S. this fall. For a better grip on the Evo concept, have a look at their cheeky video above.