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Evisu: First Store in North America

by Josh Rubin
on 04 April 2007

Long overdue, Osaka-based Evisu will be opening their very first North American shop this summer in New York City. Located in the Soho, the shop will also serve as a global brand showcase premiering lines from the international collections previously not released stateside. Evisu's large base of discerning denim junkies will be able to purchase vintage loom made couture, ready to wear and bespoke lines of the denim and other apparel.

The space, designed by UK-based interior design company 19 Limited in collaboration with the New York-based architect Tuller McNealus Feld, will provide in-store demonstrations of hand painting their signature stylized gull on jeans giving customers the opportunity to buy personalized pairs. Evisu will also use the store to exhibit the brand's Japanese heritage by supporting artists from across Asia through in-store exhibitions. Leading off will be Hong Kong-based artist Simon Birch with his large scale oil paintings. There are also plans to include a cinema area to screen Japanese films.

92 Greene St.
New York, NY 10012 map

More rendered images of the new Evisu store after the jump.

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