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Dead Meat Clothing

An experimental Italian label questioning the meaning of life with thought-provoking tees, jackets, sweaters, comics and more

by Paolo Ferrarini in Style on 17 March 2010

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Formed by Giovanni De Pol and six other young people living in Italy between Modena and Milan, Dead Meat clothing comes from a sort of Italian countryside version of a Warholian Factory with ontology as a main focus.

Seemingly more art oriented and consciously philosophical than market-driven, the resulting collection of graphics, comics, tees and other clothing reflects an intellectually pensive team focused on producing a high quality, stylish assortment of goods.

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"I sell thousands of pieces of clothing and I diffuse my own personal verb. I, more or less, influence people. I don't want to be overly serious because I really trust in what Pasolini called "The Depth of The Surface" but, you know, the world needs to follow an Idea of Equilibrium. I just would like to be a part of it," De Pol explains.

Provocation? Narcissism? Culture? Their quest for equilibrium is subtly prevalent, expressed in their manifesto and by kitschy black-and-white drawings, collages of Kurt Cobain and Hitler printed on tees, Rorschach test-inspired military jackets, and by perfectly knitted holes and scars in pricey sweaters. Keeping the best hidden, the brand carefully prints the most artistic and experimental images on the inside of the clothes.

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Dead Meat sells at an impressive roster of stores worldwide, including United Arrows in Tokyo, The Library in London and Florence's Luisa via Roma. Prices begin around $125 for T-shirts.

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